adidas

Adidas & James Harden collaborated on his first signature sneaker, The Harden Vol. 1. Tasked with unveiling it to the world, we tapped deep into the mindset of Harden - emulating his disruptive style of play, creative fashion sense, and core directive to always be different. Fans and Sneakerheads were invited to step inside “The Mind of Harden” and get a glimpse into the psyche of the most disruptive player in the NBA.