Allstate - mayhem

The brief was to give the iconic character a refresh. Known for causing other people pain and strife, we changed it up — and brought mayhem to Mayhem.

Allstate’s Agents are the core component of their business model’s success. To give them something other than standard tchotchkes, we created memorable Mayhem-inspired swag (requiring quite a few conversations with vendors that the mug’s tiny handle was in fact, intentional).

A few bite-size content pieces for Mayhem social platforms.