#Ownthecurve

With the pandemic surging in April of 2020, Kaiser Permanente asked us to create a :30 PSA aimed at Gen Z to help lower the overall COVID transmission rate. Instead of making a TV spot they would definitely ignore, we challenged and engaged them on TikTok.

We created one of TikTok’s most successful brand partnerships to date—over 8 billion views aimed at helping curtail the pandemic in it’s early days.